Google My Business and the Google Knowledge Panel represent very effective ways of raising brand awareness and increasing the number of your clients. Why? Because they have great impact on potential customers.
Firstly, Google My Business is the best tool for companies and organizations to manage their presence across the Google platforms, so it’s important to have accurate and complete information on it.
Secondly, the knowledge panel appears next to the search results in Google when someone performs a specific search and it displays various data, most importantly: brand/company name, logo, description and contact information.
With the help of structured data markup, business owners can customize their company's panel to show their social profiles as well. More information on the Social Profile Links can be found here.
This is exactly what we had in mind, when we added a new format to the code snippet of the 'Cylex Social Media Icons' option. This new coding format not only helps in displaying all your social media profiles on your website, but it can also help in making sure your social media icons are displayed in the Google Knowledge Panel, as well as in Google My Business.
What should you do to enjoy these benefits? Integrate the Cylex Social Media Icons to your website. Using this option is a lot easier than it sounds and of course you can use it for free. Here is our previous post, which is a step-by-step guide to walk you through the process of using this option.
The more exposure your social media profiles get the better are the chances of your business having a lot of new customers. Don't wait for the number of your customers to maybe increase someday … make sure this happens tomorrow!
P.S. If you already have these icons integrated on your website, but they don't appear on the Google Knowledge Panel, it means they're not integrated correctly. Follow the above steps and the road to success is guaranteed.